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Search Engine Marketing (SEM)

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Search Engine Marketing (SEM)

Curriculum

13 Sections
21 Lessons
365 Days

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Introduction to SEM & PPC
4
Using Google Adwords
3
Campaign Management
1
- 4.1
  Setting Up a SEM Marketing Campaign
Performance tracking & reporting
4
SEM Tools
1
- 6.1
  AdWords tools / Adwords Editor
Landing Page Optimization
2
- 7.1
  How to Create Killer Landing Pages
- 7.2
  Call To Action
Google Shopping
1
- 8.1
  Google Shopping
Video Marketing
2
- 9.1
  Video Ad Campaign
- 9.2
  Video Marketing
Display Marketing
1
- 10.1
  Google Display Network (GDN)
Remarketing
1
- 11.1
  Remarketing
Assessment
1
- 12.1
  SEM – Google Adwords
  10 Minutes5 Questions
Search Engine Marketing Test
1
- 13.1
  Search Engine Marketing Quiz
  10 Minutes20 Questions
SEM INTERVIEW QUESTIONNAIRE
1
- 14.0
  SEM INTERVIEW QUESTIONNAIRE

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Setting Up a SEM Marketing Campaign

Goals & Funnels tracking

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