Search Engine Marketing (SEM)
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Search Engine Marketing (SEM)
Curriculum
13 Sections
21 Lessons
365 Days
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Introduction to SEM & PPC
4
2.1
Understanding Search Engines
2.2
How SEO & SEM are different
2.3
Introduction to pay per click marketing
2.4
Terminology Explanation
Using Google Adwords
3
3.1
Fundamentals of AdWords
3.2
How to create Adwords account?
3.3
Keyword Planning Tool
Campaign Management
1
4.1
Setting Up a SEM Marketing Campaign
Performance tracking & reporting
4
5.1
Installing conversion tracking code
5.2
Goals & Funnels tracking
5.3
Integrate adwords account with Google Analytics
5.4
Understanding reports and Performance monitoring
SEM Tools
1
6.1
AdWords tools / Adwords Editor
Landing Page Optimization
2
7.1
How to Create Killer Landing Pages
7.2
Call To Action
Google Shopping
1
8.1
Google Shopping
Video Marketing
2
9.1
Video Ad Campaign
9.2
Video Marketing
Display Marketing
1
10.1
Google Display Network (GDN)
Remarketing
1
11.1
Remarketing
Assessment
1
12.1
SEM – Google Adwords
10 Minutes
5 Questions
Search Engine Marketing Test
1
13.1
Search Engine Marketing Quiz
10 Minutes
20 Questions
SEM INTERVIEW QUESTIONNAIRE
1
14.0
SEM INTERVIEW QUESTIONNAIRE
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